Van Dijk presents a new theory of context that explains how text and talk are adapted to their social environment. He argues that instead of the usual direct relationship being established between society and discourse, this influence is indirect and depends on how language users themselves define the communicative situation. The new concept van Dijk introduces for such definit...(展开全部)

After his earlier book Discourse and Context, also published by Cambridge University Press, Teun A. van Dijk in this study presents the second part of his new multidisciplinary theory of context. The main thesis of this theory is that the influence of society on discourse is not direct, as is postulated for instance in sociolinguistics, but cognitively mediated by subjective me...(展开全部)

Now available in paperback, this book is a critical introduction to discourse analysis as it is practised in a variety of different disciplines today, from linguistics and sociolinguistics to sociology and cultural studies. The author shows how concern with the analysis of discourse can be combined, in a systematic and fruitful way, with an interest in broader problems of socia...(展开全部)

Now in its sixth edition, Persuasion: Social Influence and Compliance Gaining continues to boast an accessible voice and vibrant aesthetic that appeals to undergraduate students of communication, psychology, advertising, and marketing. In addition to presenting established theories and models, this text encourages students to develop and apply general conclusions about persuasi...(展开全部)

Grounded in contemporary scholarship, Persuasion: Social Influence, and Compliance Gaining not only provides a comprehensive of overview of persuasion theory and application, but also engages students in the thoughtful evaluation of the role that persuasive messages play in their own everyday lives. This Fourth Edition guides students from understanding established theories and...(展开全部)

"Backgrounds and Sources" helps readers understand Death and the King's Horseman's traditional African contexts and the role of theater in African culture. Included are a map of Yoruba-land, discussions of Yoruban religious beliefs and cultural traditions, Soyinka on the various forms that theater has taken in African culture in order to survive, and Anthony Appiah on Soyinka's...(展开全部)

Through the study of civil society, the evolution of social relations, and the breakdown of social order, Order and Anarchy re-examines the role of violence in human social evolution. Drawing on anthropology, political science, and evolutionary theory, it offers a novel approach to understanding stability and instability in human society. Robert Layton provides a radical critiq...(展开全部)

Through the study of civil society, the evolution of social relations, and the breakdown of social order, Order and Anarchy re-examines the role of violence in human social evolution. Drawing on anthropology, political science, and evolutionary theory, it offers a novel approach to understanding stability and instability in human society. Robert Layton provides a radical critiq...(展开全部)

Since its initial publication eighty years ago, How to Win Friends & Influence People has sold over fifteen million copies worldwide. In his book, Carnegie explains that success comes from the ability to communicate effectively with others. He provides relatable analogies and examples, and teaches you skills to make people want to be in your company, see things your way, and fe...(展开全部)

This text, part of the McGraw-Hill Series in Social Psychology, is for the student with no prior background in social psychology. Written by Philip Zimbardo and Michael Leippe, outstanding researchers in the field, the text covers the relationships existing between social influence, attitude change and human behavior. Through the use of current, real-life situations, the author...(展开全部)